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The One-Size-Slimmer Holiday Dress with Built-In Control, from Shape fx®

November 13, 2008
Press Release

New York, NY—Shape fx® has combined their built-in control technology with a revolutionary new dress style that appeals to the one gift every woman really wants for the holidays: looking one size slimmer just by getting all dressed up! Utilizing all three of the brand’s unique philosophies – built-in control, exclusive fabrication and strategic design – the One-Size-Slimmer Holiday Dress is the season’s premier shape innovation that instantly transforms every body.

Each aspect of the dress’s design effectively slims and perfects. The hidden power-mesh slip begins just under the bust to effortlessly control and smooth midriff through thighs. Plus, thanks to a lacy silicone gripper edge, ride-up and bulges are comfortably avoided. A squared neckline flatters the bust and perfectly placed princess seaming visually sculpts a flawless, hourglass silhouette.

To maximize support and comfort – plus offer more options for a busy holiday calendar – the dress is available in two stretch fabrications: either luxe satin (Scarlet, Deep Violet, Oyster Gray or Black) or plush velvet (Black), both blended with the perfect ratio of 2-way stretch spandex for a comfortable, shape-retaining fit that flatters curves and smoothes away flaws.

“This stunning holiday dress perfectly illustrates the Shape fx objective of delivering fashion-forward styles that effortlessly transform a woman’s body,” says Spiegel Brands Inc. President and CEO, Geralynn Madonna. “It combines all of our body-perfecting design strategies to let any woman look and feel fabulous at an affordable price.”

The Shape fx One-Size-Slimmer Holiday Dress retails for $69 and is available at www.shapefx.com, a lifestyle e-commerce site dedicated to making women feel good about the way they look. Shape fx offers innovative fashion, swim and shapewear options that slim, support and flatter women’s bodies, as well as a shopping experience that is personalized for specific target zones or body types. Shape fx – “designed to make the body you have, look like the body you want.”

About Spiegel Brands Inc.
Spiegel Brands Inc. is the nation’s leading direct marketer of women’s apparel. Headquartered in Manhattan, the Company manages five brands: Newport News (www.newport-news.com), Spiegel (www.spiegel.com), Shape fx (www.shapefx.com), Carabella (www.carabella.com) and A.B. Lambdin (www.ablambdin.com) – each committed to fulfilling the needs of its respective audience with exceptional product, engaging presentation and extraordinary customer service. Spiegel Brands Inc. is part of Granite Creek Partners, L.L.C., a Chicago-based private equity firm.

For more information, contact Liza Park at 212.916.8380